4 Beverage Stocks To Watch : American Premium Water Corporation (HIPH), Coca Cola (KO), SodaStream International Ltd. (SODA) and PepsiCo (PEP)


    American Premium Water Corporation (OTC:HIPH)

    American Premium Water Corporation (OTC:HIPH), the producer of Lalpina Hydrogen Water and Gents luxury accessories, recently announced a 1,134% increase in sales over its previous quarter 2017.

    Following the company’s acquisition of Gents, American Premium Water Corporation, the producer of Lalpina Hydrogen Water and Gents luxury accessories announced a 1,134% increase in sales and 80% reduction in debt over the prior quarter in 2017.

    This outstanding performance is attributable to the Gents acquisition, in Q3, while also working hard to significantly reducing long-term convertible debt and increase shareholder value.

    “After acquiring Gents this past September, with only one month of sales for the quarter, our Q3 results reflect the impact of the brand and the revenue it has added to HIPH. Gents is quickly becoming a vital asset to HIPH; I am looking forward to having a full quarter of revenue, which could represent a further 200% increase in sales, and further contributions for this coming fiscal year.

    “In addition to the revenue the Gents brand adds to HIPH, its product will be leveraged to help promote the LALPINA brand. Its infrastructure and management team will be essential in growing LALPINA’s hydrogen energy products, including the launch of hydrogen infused CBD drink, which is on track to be released in the 1st half of 2018,” commented the HIPH CEO. “I am also pleased that we were able to significantly reduce our debt load by over 80% as we get our balance sheet in order and position the company for substantial growth in 2018,” he added.

    Mr. Fishoff, the recently appointed CEO of HIPH, outlined his strategic plans for HIPH that included raising capital, developing strategic partnerships for both the LALPINA and Gents brands, wholesale and direct to consumer distribution growth, and international expansion as part of the company’s growth plan in 2018.

    “As we previously announced, we have drastically reduced the company’s debt. I am also confident to see that we will continue the trajectory that we are on, having Gents under our corporate umbrella for all of Q4, the results should be extremely positive. We are looking to seize that momentum into the new year as we look to ramp up LALPINA sales, and drive growth of Gents through various business development opportunities that we are pursuing,” Mr. Fishoff said, adding, “We are looking to raise non-toxic capital in the coming quarter to help fund these growth initiatives, and I am confident that the clean-up we did on the balance sheet will help us achieve this by Q1 2018.”

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    For more information on American Premium Water Corporation/HIPH, go to http://www.lalpinahydrogen.com/investor-page.html

    The New York-based Gents is a producer of luxury hats and other fine accessories and apparel.. Their line is carried in over 200 retail outlets internationally, including Bloomingdale’s, Nordstrom, and Saks Fifth Avenue.
    Visit www.gentsco.com to learn more. https://www.gentsco.com

    Coca-Cola (NYSE:KO) is making massive changes to Diet Coke

    Last month, the beverage giant announced it is rolling out modernized Diet Coke packaging and a new ad campaign, as well as new flavors. The classic Diet Coke will remain unchanged, but it will be joined by four new flavors: Ginger Lime, Feisty Cherry, Zesty Blood Orange, and Twisted Mango.

    Coca-Cola said in a press release it spent two years developing the new flavors and bottles, testing more than 30 new Diet Coke flavors.

    For the last few years, Diet Coke has been the weakest link in the company’s cola lineup. In October, Coca-Cola reported the brand’s sales by volume declined in the mid-single digits last quarter. Industry publication Beverage Digest reported Diet Coke US sales by the dollar dropped 1.9% in 2016.

    Despite being a zero-calorie drink, Diet Coke has struggled to win over many health-conscious shoppers.

    Americans are increasingly cutting sugar out of their diets, meaning that they’re drinking less of sugary sodas. But shoppers remain suspicious of Diet Coke’s use of artificial ingredients.

    “Diet CSD [carbonated soft drinks] sales were supposed to be the solution to the industry’s calorie dilemma,” Monica Kvamme, a consultant at Zenith Global Ltd, said at Beverage Digest’s Market Smarts conference in December. “But, that was short-lived, as diet sales peaked in 2005 and have been falling ever since.”

    Since 2005, diet soda sales have dropped a whopping 34%.

    With the brand revamp, Coca-Cola is attempting to replicate the success of its Coke Zero relaunch in 2017. In August, Coca-Cola stopped selling Coke Zero in the US, replacing it with a beverage with a different recipe, design, and name: Coke Zero Sugar. The company previously made a similar change in other countries, including the UK.

    There was immediate backlash to the announcement. However, after the new recipe rolled out in the US, unit case volume doubled compared to the prior quarter. In the UK, where the Coke Zero Sugar rollout began in 2016, growth continues in the double-digits.

    Coca-Cola has resisted a similar reformulation for Diet Coke due to concerns over alienating loyal fans of the beverage.

    With the new brand revamp, the company hopes to manage the best of both worlds — avoiding the fury of loyalists while making some necessary changes to finally grow Diet Coke’s sales.

    SodaStream International Ltd. (NASDAQ: SODA)

    The world’s leading manufacturer of home beverage carbonation systems, announced last week that it has completed the acquisition of 100% of the share capital of OPM France SAS, its exclusive distributor in France. The purchase price was €17.5 million, subject to customary post-closing price adjustments.

    “We are excited to have completed the acquisition of our French distributor,” commented Daniel Birnbaum, Chief Executive Officer of SodaStream. “We have long viewed France as a strategically important market with tremendous growth potential. I am confident that under the direction of our European leadership team, we can reignite demand for our home carbonation system and significantly increase household penetration from current levels.”

    PepsiCo (NASDAQ:PEP)

    Yesterday, PepsiCo announced the extension of its partnership with the prestigious UEFA Champions League for a further three years. Six of PepsiCo’s leading global brands will support the competition through the 2021 UEFA Champions League Final, with the Pepsi® trademark including Pepsi Zero Sugar, Lay’s and Gatorade continuing to take the lead.

    Since becoming a key sponsor in 2015, PepsiCo has partnered with UEFA to excite and bring fans closer to the athletes and game they love. More than 100 markets worldwide have delivered impactful activity that harnesses the combined power of the UEFA Champions League and PepsiCo’s iconic brands: from Lay’s “United” campaign featuring Leo Messi, to the successful Gatorade 5v5 Tournament, which fuels up-and-coming footballers around the globe to perform at their best.

    As part of the renewed partnership, PepsiCo and UEFA have pledged ongoing and increased support for the UEFA Champions League Final Opening Ceremony presented by Pepsi. Since its inauguration in 2016, Pepsi has brought epic live music performance to the world’s most watched annual sporting event, providing unprecedented fan entertainment to each Final.


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